Participating in an exhibition is often seen as a time-consuming and expensive expense. For the reasons mentioned above, many small and medium businesses miss out on networking opportunities and expanding their business. It doesn’t need to be this way. You don’t even have to rent or buy a custom-made exhibition stand. Exhibitors can participate in exhibitions with a portable exhibition stands. They can also be used for other events. It’s easy to modify them, and assembling or disassembling them is also a breeze. You can reduce your costs significantly. Portable exhibition stands are great because you can take them wherever your customers are. It is easy to move your stall between shows.
Here are some ideas and tips for designing your Portable Exhibition Stands or exhibition stand to help it stand out.
- Have you chosen the size and shape?
You can choose between different shapes and sizes of exhibition stands. When looking for an exhibition stand, ensure you have answers to the following questions.
- What is my goal for my booth?
- Who would I like to reach with my booth, and how?
- What is my target market? What type of booth do I need to design to attract them?
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Do you have an easy-to-understand banner message?
It is essential to use a banner that has a clear and straightforward message if you want your audience to pay attention. Filling every square meter with content and images is essential, but less can be more. Your banner must be visible and convey the message in just a few seconds. You only have seconds before your visitors are distracted by the banners of your competitors. You must communicate your USP and what your brand can offer.
- Designing your exhibition space
As with a custom-made stall, it is essential to consider the placement of branding to make a good impression on visitors and to guide them through the stall. A portable exhibition stand can add visual elements such as flag banners, storage shelves, roll-up displays, folding displays, and light attachments. Roll-up displays can draw visitors at reception desks or near entrances. Placing brochure stands near exits is more attractive, as visitors will likely pick them up. Add an LCD touchscreen to showcase more digital elements.
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Investing in storage space
Exhibitors rarely consider storage space. It’s essential to have a clutter-free space if you wish to exhibit. Store your catalogs, staff essentials, and giveaways in storage areas. It is not necessary to purchase a particular storage area. Wherever else you are located, you can often solve the storage problem by offering counter systems with their storage area. You can also create a space for storage behind your exhibition wall, as long as the section is covered both from front and back.
- Engage in engagement activities
Choosing the best stall from a readymade exhibition for your brand is crucial. Creating engagement activities that will make your brand memorable is also important. Interactive elements such as games, competitions, and presentations can create an unforgettable visual display Portable Exhibition Stands.
- Seating space is essential.
There is usually no resting area at exhibitions. Even at the canteen, visitors are required to stand while eating. You will attract more people by providing a resting area for your visitors. You can also use this opportunity to talk with your prospects and share information about your products and services. If they don’t want to talk to you, leave them a brochure or pamphlet to read.
