Creating a lasting impression on people through your exhibition stands is becoming increasingly vital in the ever-competitive world of trade shows and exhibitions. First impressions do count massively when attracting people to your exhibit display, even if your company has superior products/services. Initial negative impressions from a poor exhibit display might detract potential customers – but not to worry! These seven key ingredients can help you design an eye- catching exhibit display that will inundate you with visitors:
You can use these seven key elements to create an exhibition stands that is eye-catching and will attract visitors.
Exhibiting Goals
It is important to consider the message that you want to convey through your display and your reasons for participating in the show. Keep these reasons in mind throughout the entire process. The perfect display may fall short if it fails to effectively communicate your brand, aims or image. What kind of message do you want to send with your design? Is your company innovative, functional or silly?
Target Audience
When designing your display, keep in mind your target audience. Your concept should be geared towards what your customers want – it’s not worth creating a display to attract the wrong prospects.
Maximizing Space for Exhibition stand
You should make the most of the space you have been allocated, so ask the organizers for the dimensions before starting the design. You can build displays that are up to 20 feet tall at shows, so take advantage of this opportunity to beat your competition.
Display your logo on the walls of the hall with signage that features a high arch or a tower. Your brand can be displayed on a central tower or a central truss. Make sure there are no obstructions that prevent visitors from seeing your brand.
Text
Less is more when it comes to the text you use on an exhibit. Keep your text as concise and brief as possible. Remember that you only need a few words to convey a message. Make sure your fonts are large enough to be readable from afar, and that they match the image of your brand. You should place any text at a high level to prevent it from being blocked by visitors.
Graphics for Exhibition stands
Images can be used to communicate complex ideas without text. Remember that your audience will use images and logos to confirm the identity of your business. Remember to place images in a way that allows them to be seen at a distance, without being obscured.
Lighting
Lighting is essential for increasing traffic to your display and making sure that your message comes across clearly. Lighting allows customers to read your display clearly. It can also convey a certain mood or ambience or even highlight an area of the exhibit display, such as a newly launched service or product.
Materials
The right materials will reinforce your brand and create a stunning exhibition stand design, which can draw your target audience towards your display. Try using brushed aluminium panels or silver and Chrome details for innovative and forward-thinking companies to create a modern look. If you are looking for a more corporate and traditional look, then richer wood shades will be a better choice. You should also consider the use of fabrics, such as. Fabric dividers are ideal for separating areas.
In conclusion, designing an exhibition stand that is perfect requires careful consideration of a few key factors. Every aspect is important in creating an impactful and compelling display. From understanding your target audience to defining your goals, maximizing space and using text, graphics and lighting effectively, each element plays a vital role. Follow these seven key points to ensure your exhibition stands apart from the competition, and leaves a lasting impact on visitors. Your exhibit is a visual representation for your brand. Make sure that it accurately represents your company, its values and offerings. Your exhibit display can be a powerful tool to attract and engage potential customers at exhibitions and trade shows with thoughtful planning and execution.
