An exhibition stand design is a kind of showcase which is why it’s important to ensure it grabs attention and entices visitors to find out more about your products and services. We’ve collected some of the most effective exhibition stand Builder we came across at the recent exhibition to ensure that your stand stands out from the rest. We hope you will find these useful.
On the display floor, there is plenty of time to talk with your potential customers, introduce them to your offerings, and collect the contact details you require to turn them into qualified marketing leads. Exhibition stands are like a display. Therefore, it’s important that it catches the eye and motivates visitors to find out more about your product or services. A stand with a unique theme or a variety of activities is not enough. We’ll look at some fascinating exhibition stand designs and building ideas below to help you get inspired. Your stand must be distinctive from the thousands of other exhibitors. Let’s review a few suggestions for creating an unforgettable event. A well-designed exhibition stand and layout can make the difference between a high return on investment and a low attendance.
Methods to attract visitors to your exhibition stand design
However, before you interact with your customers, it is important to draw people to your display first. We understand that it isn’t easy to establish yourself as a distinct entity from your competitors in a sea of extravagant displays, gimmicks and superiority. If you are attending an event as a representative of your company, your primary objective is likely to engage with potential customers who haven’t been there yet. We’ve created this list of strategies that you can employ to build a standout exhibit that sets you apart from your competitors.
Composition
Composition is a proper and pleasing order of items. Don’t stack objects over each other, and make sure there is adequate distance between items. Be sure to consider the ease of access and visibility to your guests. Also, the purpose of each display case, counter, and shelf must be taken into consideration.
Do you think it would be better to put a bench near the door? Perhaps your seat should be at the back, close to the open pantry maybe?
Is it better to leave the gifts on the table at reception? Maybe a little conference room at the back?
Do you have a question about whether the objects you have placed in there have served their intended job? In other words, it might help to think about rescinding the items.
Reduce the recording time
The exhibition is extremely fast-paced, with talks and talks throughout the duration. It is not always easy for attendees to devote much time to the layout of your stand that they are interested in. If you’re looking to increase the number of attendees who come to your stand but are unable to engage for an extended period of time, why don’t you try an alternative method? Set up a jar at the entry point of your booth with an announcement encouraging people to put in their cards should they wish to know more. You can encourage people to leave their business cards there by telling them that at the end of the day, one business card will be selected to win an award. This will make it easier for people who are interested in your brand but who aren’t able to meet to leave their contact details in order to know more and perhaps even take home some prize.
Consider placement for your marketing message
The stand’s design catches the attention of the crowd, and the exhibition stand design allows you to achieve this. The most extravagant, beautiful stands can look stunning at any event; however, they are not always required. Smaller screens can offer the same effect if you take care when deciding where to place your advertising message. The main message, slogan, or image at the centre of your marketing goal must be displayed across the monitor. Images and text must be placed at the top of the stand to ensure that guests are not able to cover them and can be seen from a distance. For this, when designing your custom display stand or exhibition stand design, you should ask your designer for an additional wall or floor to boost the size.
Gamification
Gamification is an excellent opportunity to market your brand and to draw attention at your booth to find out more about your product or services. Being a part of the action can leave a lasting impression following the event and link your brand with the game. The games could include win-wheels or gaming games and game shows, as well as social media, and other games that involve interaction. The award’s association to your business even if it’s not branding, could leave an impact.
Make an investment in a higher floor
In general, there are two kinds of flooring that you can choose from: either carpet tiles, which are laid directly on the floor of the building or an upgraded floor that provides the entire area with the appearance of a professional and elegant look and also has the advantage of hiding any cables that the floor could turn into. The floor that is raised is usually white and has an aluminium ramp at the sides to prevent dangers from trips. Due to the professional appearance of the floor, it is able to attract more valuable visitors because it is evident that you are taking the event seriously and aren’t just seeking to get something done quickly and inexpensively. It gives the impression that your company is in the business to be here, too.
Video wall
Few things catch the eye more than the video wall. Particularly those that bring the illusion of movement within a static space. A video wall is an ideal method to stand out from all the other exhibition stand design and display your company from a distance. Video walls are more noticeable from a distance compared to writing on a chalkboard. Even if you display an image slideshow or graphics that reflect your brand colors, you’ll attract much more notice than rivals.
Branding
High-end branding displays your company’s brand name as well as logo. It is also visible to people who are far away. Another option is to make use of the banner to hang at the top part of your stand. Ideas for designing an exhibition stand design. Draw attention to the stand’s top to create a strong brand that draws the attention of anyone who is watching from a distance. It is recommended that you review the guidelines for organizers to ensure that you comply. Also, make sure you budget for costs associated with banners. Mid-priced exhibition graphics work best with branding on the eye level. They can help separate your company from the other businesses when visitors walk through the doorway. Incorporate your brand’s message, such as slogan and logo, for your product line, designs, and images of your brand to ensure that your stand stands out exhibition stand design.
Low-level branding can be used for visitors who are near the booth. This is where you can add important information about your business and also learn more about the company you represent. It tends to be more text-heavy. However, the display graphics should be dominant in the overall design to encourage more engagement.
Your fonts must be uniform across all three visual points. Sizes can vary, but it’s strongly advised not to utilize more than two distinct fonts. Additionally, you should keep your copy short and clear. It should also be straightforward even with minimal branding.
Visitors have to go through hundreds of exhibits throughout the exhibition stand design, which means the initial attention span will be minimal. If they don’t have a place in constructing your stand, the better for your company’s image. Make use of graphics and photos in place of words.
AR and VR
Who says an exhibition stand design and construction can’t be both profitable and fun? Making use of new technology is an extremely effective method to entertain your stand. VR and AR are particularly well-known and are becoming increasingly easily accessible. Take a look at virtual scavenger hunts that are conducted in exhibit spaces or VR experiences like product demonstrations.
Use Your Space
Exhibit stands are not always the biggest spaces and often have limited rooms for exhibition stand design. But don’t let size limits limit your creativity. Sometimes the most eye-catching stands aren’t the ones that fill the space but make the most effective use of the available space. For example, use the open plan concept to maximize available space. Eliminate chairs, tables, partitions, and stands at the entrance of stands that prevent visitors from exploring the space further. Instead, leave the front of the stand open so people can slowly look around without being hindered or restricted by the decoration.
Add a mystery
If your company is exhibiting something brand new at an exhibition, why not think about using techniques to shield it from scrutiny? The most effective way to accomplish this is to make the display completely enclosed, with just one entry point for the visitors. Secrets are a fantastic incentive for visitors to the stand since the stand is kept from view. It is important to have some sort of incentive in the stand so that when visitors visit your stand, they will be able to promote what’s inside the structure. Secrets are a good incentive for people to come by your stand since they can’t know what the stand is all about from the outside. It’s helpful to create incentives inside the stand whenever people come by to let them be aware of what’s happening inside.
