Exhibition stand with so much competition all around, you only have a few seconds to get the attention of people and convey your brand message to your potential customers. It is always neck and neck competition at exhibitions, with brands trying to outdo each other by putting their best foot forward. So, how do you ensure that your stand really stands out of the crowd?
Companies and brands focus mainly on exhibition stand design and inspiration. It is not an easy way to stand out from the rest, but it is also an essential part of your show. A good exhibition stand is designed with two vital factors in mind: the space provided and the budget allocated. So, for an exhibitor to find the perfect fit, a stand builder offered a range of design options to inspire the ideas.
Why is it important to come up with exhibition ideas:
The exhibition sector has been continuously developing in the aesthetic industry since, according to field studies, audiences demand more and more creative and innovative exhibition stand design ideas in Germany to keep their target audiences from getting weary.
Exposition stands are prepared with the financial purpose of being obtained within an event; your exposition stand must stand out as unique and attractive and grab maximum visitors to your brand. Your stand design contributes greatly to making your brand the talk of the show.
Companies invest heavily in creative ideas for exhibition stands before committing to any given show by various brands. Often, the best exhibition stands are those that go to great lengths to portray the brand image and help the brand stress the essential message of the marketing campaign.
It could be very cost-effective and profitable for the brand. A good custom exhibition stand idea may not necessarily break the bank. Take inspiration from your competitors and contemporaries while on the lookout for some good exhibition stand design ideas.
10 Exhibition Stand Ideas to get you started
When selecting from various bespoke exhibition stand ideas, it is important to settle on a design that suits your brand image perfectly. It does not need anything other than exhibition stand ideas that work for one type of business and will suit the other. A tech-based business will require a different visual branding from a food-based business. There is a common misconception that expensive exhibition stands are better and will give a good return as compared to inexpensive ones. To break this bubble, ask any exhibition stand builder , and they shall tell you that the amount you pay for, which is experience and expertise, actually determines the relevancy and effectiveness of any stand design.
Being stand design experts, we have designed a number of them; hence, we are coming up with ten great exhibition stand ideas for your next exhibition. These ideas will certainly help you optimize your exhibiting at an event.
Collect brand ambassadors: Get your loyal customers on board! These can also include influencers who already know about your products and services. Let them participate in your product demo and provide their experience.
Create a lounge/cafe space –Visitors are sure to get tired looking at every exhibition during the show. So they are sure to flock to your stand if you have a lounge space. You can keep the price of admission, something as simple as requiring an E-mail ID or business card.
Workspace: If you don’t have space to devote to a lounge, use a corner of your stand to create a workspace with plugs and adapters. Most attendees come to the show to represent their companies, so make them comfortable in space. You can retain them at your stand rather than having them on the floor.
Live demos – Kiosks with live demos always attract more footfall than kiosks that have only product shelves. Live demos give visitors a great break from just window shopping, and if the right host accompanies you, you can pass enthusiasm and interest to your audience.
Panel Discussions- Hold a panel discussion to share industry knowledge and establish your brand as an authority. Host small discussion forums where you can tell people how to do it.
Product Samples-Prominent among them is the oldest one: free samples. This generates interest in the audiences, and it is relatively risk-free for them. Sampling is highly effective as a marketing promotional tool that attracts visitors to visit your stands.
LED Lighting: Lighting makes a world of difference towards aesthetics. LED lighting, especially, is diverse. You can have different colours and intensities of LED lighting available, which you can use to embellish your brand logo and products.
Free Concessions – Wandering around a carnival is tiring, so it is easy to bring consumables such as bottled water, bags of popcorn, protein bars, and canned drinks. Your guests can pay for these items with their contact details.
Product Wall: A product wall is branding, decorating, and innovative hustling combined into one feature. Product walls are constructed into your stand using your products. Create a product wall with your products for everyone to see.
Gamification: Gamification provides several diversified ways of enhancing your traffic at your exhibition stand. It applies game mechanics like scoreboards and progression systems to urge audiences to invest their time in the game. A number of exhibition stand designers can help you find the right option for gamification to enhance your stand.
These ideas will make things easy for you and maximize your opportunities for business growth.
How do you build your original exhibition ideas?
Study the market and your brand and analyze the current trends in the exhibition industry. A quick look through the previous year’s exhibition will give you a good idea of what scale your contemporaries are participating in exhibitions, and it will help you lock in the appropriate design for your stand.
Get inspiration from the successful exhibition stand designs that have been created in the past and adopt the concept to incorporate changes according to the present market requirement. But look for your perfect fit based on brand image and requirements, which ensures that the exhibition stand you decide to build will be a success.
Of course, that will help you rise to brand presence if you customize the designs of your exhibition stand. You may partner with one of the best exhibition companies with rich experience in the exhibition industry. Such highly professional and experienced designers can help you have the most appealing stand designs to gain maximum attention at the event. We can be that designer for you.
How do Expo Exhibition Stands assist you?
We have over four decades of experience in helping dozens of customers transform their stand ideas into reality for their exhibition show in Europe.
We have more than 1000 stand design ideas in our catalogue to inspire several stand ideas for your show. You can simply use our stand finder tool to find a design that suits your brand, and then we make the alterations according to your brief.
A knowledgeable project manager will manage your exhibition project for you. They will ensure timely updates and oversee the delivery of your exhibition stand.
